Looking to get more leads for your trades or construction business? A Google Business Profile is one of the most powerful tools to help contractors, plumbers, painters, carpenters, and other tradespeople stand out online, build credibility, and attract local customers. When optimized correctly, your profile can boost your local SEO, showcase your work, and make sure your business appears at the top of Google searches when clients are looking for services like yours.

Contractors — word-of-mouth still works, but in 2025, social media is where your next client is scrolling. With over 5 billion users online, platforms like Facebook, Instagram, and LinkedIn are helping contractors grow their visibility, book more jobs, and build trust. Learn which social platforms are best for your business and how to make them work for you.

Not sure what to post as a contractor? You don’t need to go viral — just show up. From before-and-afters to client reviews and job site check-ins, here are 6 simple social media ideas to help contractors stay visible, build trust, and get more leads.