Best Social Media Platforms for Contractors to Grow Their Business in 2025
Oct 22
3 min read
0
3
0
Contractors — are you being told you need to be on social media to keep your business growing? While many rely on word-of-mouth and referrals (and those still work!), in today’s digital age, having an online presence — especially on social media — is becoming essential for driving sales and closing deals.
There’s no shortage of advice out there — and not all of it’s good. But since you’re still reading, you’re clearly ahead of the curve. You already know your business needs to be seen, and social media is where that happens.
With over 5 billion people using social media worldwide, that’s half the planet scrolling, searching, and learning — which means your next client could be one post away.
So, for you — the contractor — which platform should you actually be using? Before we answer that, there’s a key question to ask: Who is your audience, and where are they spending their time online?
Facebook is one of the longest-standing social networks, with over 3.07 billion users. Its biggest audience falls between ages 25 to 54 — people from all walks of life, but most importantly, homeowners who need your services.
Sure, there are plenty of DIY’ers in this crowd, but there are just as many “don’t-want-to-be-bothered-with-that’ers.” You know the type — they’re not interested in fixing a toilet, installing a ceiling fan, or painting that “quick accent wall.”
So what kind of content speaks to them?Show them what you do — literally. Use Stories, post before-and-after photos, and share short videos that show off your work. You can also create a Facebook Business Page and run local ads to target homeowners right in your service area.
One more bonus: Facebook has strong reach in rural and remote areas, often more than other platforms. So even if you don’t focus on residential jobs, it’s still a great place to connect with local clients and businesses.
Much like its sister platform Facebook, Instagram packs a big punch in terms of users — maybe you’re even scrolling it right now. Ever find yourself watching a short video about someone’s favorite café or a must-see travel spot… and then actually going there? Guess what: you’re not alone. Millions of Americans are doing exactly that, using Instagram for discovery and inspiration.
What does that mean for you as a contractor? It means this platform can be a great place to show who you are and what you do.
If you’re an upscale painting business servicing large homes in affluent neighborhoods, this is gold. Your ideal client is likely scrolling Instagram, looking for style inspiration or reputable pros instead of DIYing it themselves.
If your work is mostly B2B (business-to-business) or you’re dealing with other contractors, you might think “Hmm, maybe Instagram isn’t right for me.” Maybe. But here’s the kicker: even business owners use Instagram. If you create the right kind of content — think behind-the-scenes shots, impressive transformations, testimonials from commercial projects — you can show up and be noticed. And that’s what we want, right?
Bottom line: Instagram isn’t just a “fun” network — for contractors targeting higher-end clients or visual work, it can be a strategic asset. But like any platform, it needs the right content, and it needs to be aligned with who you’re trying to reach.
LinkedIn's tagline, "Connect to Opportunity," isn't just a slogan—it's a call to action for small business owners like you. It's a platform designed for professionals to network, share insights, and build relationships. But here's the catch: it's not about closing sales directly; it's about opening doors to new connections and opportunities.
Remember, LinkedIn is a professional space. This isn't Facebook or Instagram, so save the peace signs and emojis for personal chats. Here, your profile and posts should reflect your expertise and professionalism.
Is LinkedIn Right for You? Absolutely, especially if your business offers solutions to other businesses. Even if you're primarily residential, LinkedIn can still be valuable. It's a platform where people want to know what line of business you're in and what value you bring.
While posting quality content is important, engagement is where the magic happens. Commenting on industry trends, sharing your insights, and participating in discussions can pique curiosity and establish you as a thought leader in your field.
What Next?
You know your business. You know who you want to attract and what your long-term goals are. Social media can help get you there, but it takes time and strategy — and
that’s where I can help.
Let’s schedule a brief virtual meet-up to map out a plan that works for your business. You deserve a coffee break while we get the leads rolling in.
