Contractors — word-of-mouth still works, but in 2025, social media is where your next client is scrolling. With over 5 billion users online, platforms like Facebook, Instagram, and LinkedIn are helping contractors grow their visibility, book more jobs, and build trust. Learn which social platforms are best for your business and how to make them work for you.

Not sure what to post as a contractor? You don’t need to go viral — just show up. From before-and-afters to client reviews and job site check-ins, here are 6 simple social media ideas to help contractors stay visible, build trust, and get more leads.