Is Your Website Due for an Upgrade? Signs Its Time to Redesign Your Website.

Have you ever walked into a business and thought to yourself, "Wow, this place needs to be updated"? Maybe you felt that way because of the décor, the antiquated technology, or simply because things didn’t work as they should have. We've probably all been there. And while we don't necessarily write off these places, they may not become our go-to.

Your website could be doing the same thing to your potential customers.

So, what are some signs it's time to redesign your website?

✨The Aesthetics✨

How do you know your website is in need of an upgrade? Well, there are a few things to look for. First, let's start with the things people notice immediately—✨the aesthetics.✨ While most business owners may think this is not important, it is. Websites are a representation of your brand. So if your website isn't appealing to the eye, some people

may not want to explore further.

Here's a good gauge for knowing if it's time for an upgrade 💄 to your site: Do you have pictures on your website? What's the quality of the pictures like? Are they pixelated? Are they a few years old? Are they up to date? While, again, these may not seem like a big deal, they can be. Your website represents your business, so keeping these things updated is important.

Now, while replacing older pictures doesn't necessarily mean your website needs a complete facelift, another thing to consider in ✨the aesthetics✨ department is how your website looks in comparison to your competitors'. It’s important to note that your business and brand are unique to you. Are we encouraging you to steal ideas or want something you can't have? No, not at all. But if your website looks outdated (compared to the competition), it might be time to freshen it up.

User Friendly? 😊

What about the usability of your website? In plain terms, how easy is it to use? This is an important clue. Websites are ever-evolving and becoming more dynamic with every passing minute. How do you know if your website is easy to navigate?

Ask yourself a few questions:

• Are there missing or broken links?

• Have my customers mentioned receiving bounced-back emails?

• Does my website take forever to load?

• Is my website mobile-responsive (can it be used on a cell phone)?

• Is it challenging to navigate?

• Is my content easy to read?

You may answer positively to all those questions. However, if you built the website yourself, get a trusted friend or family member to take your website for a test drive. A fresh set of eyes can be incredibly helpful.

Are You Crushing Your Business Goals? 🎯

Finally, is your website helping you accomplish your business goals? Most businesses have goals that are unique to them, but one goal all businesses share is growth💰. If your website is not creating any conversions (generating leads), then this is another clue 🕵🏽 that your website needs to be revamped.

Remember, your website should be viewed as an asset for your business. It should be helping you generate revenue. If it isn't, then something is wrong, and it needs to be changed. A number of factors can contribute to this issue, and a website audit would be very necessary!

Did You See the Signs It's Time to Redesign Your Website?

If you found yourself reading this and thinking it’s time for a website upgrade, do not become overwhelmed. Have someone assist you in this, like Fika Virtual Assisting LLC.