Unveiling The Truth: Four Undeniable Reasons Your Business Desperately Needs a Virtual Assistant to Manage Your Social Media (And 2 Reasons It Doesn't)

Social media is an ever-changing asset for businesses. It's not what it was five years ago, or even for that matter, a year ago. However, because it can be so integral to the success of your business, it's super time-consuming. Have you given thought to hiring a social media manager to take care of this aspect of your business for you? If you haven't, see why it would be advantageous for your business to consider having a virtual assistant manage your social media, and why it wouldn't be advantagous.

Reasons You Need a Virtual Assistant to Manage Your Social Media:

1. Crafting a Dynamic Brand Identity:

Social media is a gateway to creating a brand for your business. A virtual assistant that specializes in social media management can create this by brainstorming the types of posts that are needed to build your brand. They do this by researching your industry and posting accordingly. Also, it's their responsibility to make sure that your social media page is consistent and fresh.

2. Navigating the Social Media Maze:

As was mentioned earlier, social media is ever evolving. As a business owner, it can be a huge undertaking to do all your industry related research. By delegating your social media management to a virtual assistant, who specializes in this field, they will do your hashtag research, keep up on trends and even see what other aspects your social media could benefit from. Since it's ever growing, it can become very easy to get lost or confused, but a virtual assistant can navigate social media with success.

3. Fostering Meaningful Connections:

Let's be honest. Have you ever received a direct message on your social media, from a potential client, and "left them on read?" It happens. However, that can be a potential client lost if theres no response. What about comments left on your posts? Can you get to them? Can you engage them? If its too much, again, that's not a problem for virtual assistant. That's apart of their role. They will not only engage potential customers by responding to their comments and direct messages, but they even engage other similar businesses. By doing this, they create a network of connections to build your social media presence.

4. Analyzing and Optimizing Performance:

Managing social media posts are not just about posting content and calling it a done deal. Social media managing virtual assistants are responsible for your analytics. This is like a heart beat to the success of your social media page. These statistics can help your virtual assistant to gauge what's helping or hurting your brand. Then from there they can adjust in an effort to keep your audience connected and happy.

Instances You Might Not Need a Virtual Assistant to Manage Your Social Media:

1. You're already a social media manager.

This may come as a shock for you, but if you are the social media manager for your business then you may feel like don't need one. However, it could be very beneficial to delegate it out. So much can be missed if you're doing it all. Allowing a virtual assistant to take the reigns of your social media is a huge step and can be daunting, but very useful. You will gain back time, a commodity we all wish we had more of.

2. You don't have a business.

You may not have a business currently, and if that is the case, then maybe you don't need a virtual assistant. However, if you believe that one day you desire to become a business owner, than please remember the benefits of having one.

It can be said that social media is a growing necessity for businesses. The way it's managed can prove to be invaluable. Yet, it takes time and effort that some business owners just don't have. If your business is in the market for a virtual assistant, specializing in social media management, but do not know where to start, please contact us. It would be an our pleasure to assist you.